Calculate ROAS, break-even ROAS, CPC, CPM, CTR and net profit for any paid campaign — Google, Meta, TikTok or any PPC platform.
| Ad Spend | Revenue (proj.) | Gross Profit | Net Profit | ROI | ROAS |
|---|
Enter your total ad spend and the revenue it generated, along with your campaign metrics (impressions, clicks, conversions) and your product's gross margin. The calculator instantly shows you ROAS, break-even ROAS, net profit, ROI, CPC, CPM, CTR, CPA (cost per acquisition), conversion rate, and revenue per click — everything you need to know whether your campaign is actually making you money.
ROAS tells you how much revenue you earned per dollar spent on ads. But revenue alone doesn't mean profit — you still have the cost of goods to cover. Break-even ROAS tells you the minimum ROAS required for your campaign to cover both your ad spend and your product costs: Break-Even ROAS = 1 / Gross Margin. A product with 45% gross margin needs a minimum 2.22x ROAS to break even. If your ROAS is 3.75x and your break-even is 2.22x, you have a healthy 1.53x buffer above break-even.
If your ROAS is below break-even, you have three levers to improve profitability without increasing spend:
These are averages — your results will vary significantly based on industry, offer, product price point, and creative quality. Use these as a sanity check, not a guaranteed target.